By Pavel Tsatsouline, Chairman
Ladies and gentlemen, here is the key point from my speech on the mission of StrongFirst that I gave at our recent leadership meeting.
Our motto is “Strength has a greater purpose.” There are two ways to interpret it, both correct.
On a higher level, two images come to mind. One is warriors fighting for their God and their country. The other is a scene from the movie Trains, Planes, and Automobiles. Steve Martin’s character, a successful executive, invites a man he met on the road, John Candy’s traveling salesman who lost his wife and his home, to join him and his family for a Thanksgiving dinner. Neil helps Dell to carry his monstrous trunk, which contains all of the latter’s worldly possessions. “Strength has a greater purpose.”
StrongFirst’s mission goes far beyond teaching people to hinge through their hips or do sets five. We are to make strength a quality admired and cultivated. Ladies and gentlemen, at 50,000 feet our mission is the desissyfication of our civilization.
On a 30,000-foot level, our motto “Strength has a greater purpose” has a lower key meaning. Unless you are a competitive lifter, strength is not the end all but a foundation upon which greater performance in your sport and a better quality of life will be built.
You can be anything you want. A warrior. An athlete. A hard man or woman ready to handle whatever life throws at you. But you must be strong first.
